In-Store Advertising Displays

Coastal Technologies/ WebsFirst, Inc.
615 Valley Road · Montclair, NJ 07043
Ph: 973-744-2900 · Fax: 973 744-2129
Bringing the benefits of targeted, digital marketing to retailers and advertisers.

Point of Purchase digital advertising displays are ideal for many types of businesses and venues.

The larger the venue, the greater your revenue stream.

Point of purchase digital advertising and our custom programming together create an improved customer experience and provide you with guaranteed income.

We are actively looking to install digital display systems in the following types of venues:

  • Convenience stores
  • Grocery and supermarkets
  • Liquor stores
  • Bars and nightclubs
  • Restaurants (including fast food)
  • Malls and outlets
  • Health and fitness clubs
  • Airports, bus and train stations
  • Stadiums and arenas
  • Hotels and motels
  • Convention centers
  • Movie theaters
  • Bowling alleys
  • General retail

Sample Placements

Convenience Store

Convenience stores are among the best locations for PoP digital advertising displays. Placement in a C-Store is typically in an area viewable while waiting in line and while browsing merchandise. At the heart of today's fast paced culture is the Convenience Store environment, and we have created a means of reaching this high demand target demographic. Our 42" LCD screen is installed in a highly visible position, making it viewable from both within the store and while in line to check out. This reduces the customer's perceived wait time, while presenting ads that encourage impulse buying. Multiple screen placements within each location engage the consumer's attention while within the aisles.

Grocery Stores

Installation in multiple locations means a higher monthly payment to the business, substantially increasing the value of the contract. The more steady paced environment of a grocery store, with daily foot traffic averaging over 2,200, provides the advertiser boundless opportunities to increase reach and frequency, and most importantly, recall.

Multiple screen placements within each location engage the consumer's attention while within the aisles, while awaiting banking transactions, meal planning upon entry and more. In addition, each screen displays grocery product relevant content, such as lifestyle and shopping tips relevant to the consumers' daily lives. Multiple locations also means a higher monthly payment to the business, substantially increasing the value of the contract.

Quickservice Restaurants

In quickservice restaurants, the screen is visible not only from where the patrons are waiting to order, but also visible to those enjoying their meal. With the generally efficient retail space within a quickservice restaurant, each impression is maximized and well received. Even in what is considered a "Quickservice" restaurant, ample dwell time allows for each message to be delivered effectively, with multiple presentations. The screen is visible not only from where the patrons are waiting to order, but also visible to those enjoying their meal.

On average, 900 consumers visit each location daily, with a frequency of twice a week. With the generally efficient retail space within a quickservice restaurant, each impression is maximized and well received.

While we primarily focus on clients in NYC, Long Island, and Northern and Central NJ, we also service national accounts and venues in other cities currently supported on the DCSI network. Please call us at 973 744-2900 for details.